Written by Amber Elias, January 14, 2016

Powerhouse Gwyneth Paltrow is releasing a new makeup line, and yep you guessed it – the collection is mostly organic and aims to be as safe as possible for consumers. The actress and health-food advocate bought a stake in skincare company Juice Beauty back in May 2015, but the 78-piece cosmetics collection has just launched this week with the help of the new creative director of makeup, Gwyneth of course.

Apparently the line wasn’t so easy to bring to the brand, with Karen Behnke, the founder and CEO of Juice Beauty saying “she really sets the bar high and had a conventional chemical benchmark for every product we developed.”

Sadly the Juice Beauty line isn’t available to Australia (yet!), but we hope it launches here soon. We can’t wait to try the Phyto-Pigments Flawless Serum Foundation and the Phyto-Pigments Luminous Lip Crayon.



Images from Juice Beauty

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