Written by Laura Wilson, December 6, 2016

She’s only 20 years young, but Hailey Baldwin has beauty wisdom beyond her years, dreamy skin, a stellar modelling career and a-lister friends like Kendall Jenner and Gigi Hadid. She’s also just collaborated with Australian beauty brand, ModelCo and we were lucky enough to witness the launch, hearing all about the range (from highlighters to lip balms, liquid eyeliner and more), her ‘ultimate’ beauty no-no and tips she’s learnt along the way… “I threw things in that I know for sure I use on a day to day basis. Typically, I throw on a little bit of mascara, a highlighter, a lip balm or a neutral lip colour and just go.” Scroll through for more…

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On the shade names…


“Well, in case you guys didn’t know my last name’s ‘Baldwin’, so I thought it would be clever and a bit fun to name all the lip shades starting with the letter ‘B’. ‘Bossa Nova’ is because my mum is from Brazil and it’s a style of music from there. I named one ‘Bendo’ because of one of my best friends- we nickname her ‘Kendo Bendo’- so every shade name is something to personally do with me.”

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