Written by Laura Wilson, March 9, 2016

OK, so we can’t promise you will wake up tomorrow morning looking exactly like Gwyneth, but you could definitely be a lot closer if you can get your hands on her new organic skincare line, Goop by Juice Beauty.

Naturally, Gwyneth has gone luxe- and so organic that you can eat it. She even proved it by pairing it with french fries on Jimmy Falon recently, saying it’s “somewhere between ranch and bath soap.” All jokes aside, Gwyneth takes her skincare very seriously and we can’t wait to try it. Here’s what she has to say about it, straight from Goop.com.

“13 months ago, we were given an opportunity to partner with Juice Beauty, a California company that has been making non-toxic products for more than a decade. We built on their foundation in safety to create something that didn’t exist that I had always been looking for: A line of truly luxurious and effective skincare—products that take organic to the next level. Our line delivers clinically proven, age-defying results that mirror exactly what you would find from the big guys with huge R&D budgets and no ingredient restrictions—but instead of plastics, and toxins, which you would be surprised to know are found in so many expensive face creams, they are loaded with organic, naturally-occurring ingredients that are actually good for you. Aloe, apple, lemon, and grape juices deliver glow, peptides and linseed extract help to firm skin, hyaluronic acid plumps and smoothes fine lines, vitamin C works to clean up the age spots, and meristem plant cells minimize wrinkles and brighten skin tone. We literally did not rest until we had a set of six products that are, quite simply, perfect. Safe enough for our daughters, and powerful enough for those of us who have maybe spent too much time in the sun. I hope you love them as much as I do.”

Unfortunately, it’s only sold in the US so far, but we’re waiting with baited breath to see if it will be coming to Aussie shores.

Prev1 of 5Next
Prev1 of 5Next

Posted in:

comments