Written by Zoë Holloway, August 1, 2016

It seems like Tom Hiddleston’s relationship with Taylor Swift is seriously affecting his status as a Hollywood sex symbol with brand power.

The 35-year-old actor has been ruled out of being the new face of Italian brand Emporio Armani due to his and 26-year-old Taylor’s ‘embarrassing’ PDAs of late.

The job is being freed up as Taylor’s ex, Calvin Harris, 32, has his campaign for the iconic label draw to a close.

A US fashion insider told UK’s Mirror, ‘Tom was on the shortlist as they examined who could take over from Calvin. Obviously, with Tom now being Taylor’s other half and the Calvin past deal, it would generate huge media coverage and headlines.’

‘But Armani see themselves as classier than that and think that a rising sports star may suit their current needs better. Armani would hate to be seen as getting PR for their brand by riding on Swift’s coattails, so Tom will not get the job,’ the mole adds.

Ouch! We’re pretty sure Tom’s cringeworthy ‘I heart T.S.’ tank and fake tattoo on the Fourth of July weekend may have had something to do with it…

RELATED: Tom confirms #hiddleswift


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